CUSTOMERS

They trust us

From SMEs to large accounts, through NGOs, we work daily on a variety of issues combining marketing stakes, sales and CRM. Discover some of the customers to whom we offer our expertise.

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monabanq

Customers cases

Check out some examples of our approach

  • Problem

    Establish a first segmentation of customers for a boutique network

    Our response

    For a SME business with a network of stores and a customer loyalty card, the goal was to set up a first segmentation to animate its loyalty program and increase sales. We have built a KNOWLBOX platform in a few hours with several years of transactional data. Initial analyzes have allowed in a few days to identify different types of customers, to develop a segmentation of activity, and discover purchasing associations between products.


  • Problem

    Shift from mass marketing to personalized marketing for a player in e-commerce

    Our response

    One of our clients, an e-commerce leader growing rapidly, was sending millions of newsletters every week, without targeting those members.It had large volumes of transactional, responsiveness and navigation data, without a clear vision of the type of members, and their behaviors. We have deployed in a few days a KNOWLBOX platform that integrates different data sources, and provide a first level of customer knowledge. A segmentation could be deployed to perform pressure tests in a Test & Learn mode.


  • Problem

    Increase ROI mailings for charity organisation

    Our response

    For charity, soliciting donors with the greatest chance of giving is essential to ensure the proper use of fundraising. This requires finely targeting the various annual mailings, identifying as accurately as possible donors with the least chance to respond, to avoid sending letters that remain unanswered. The solution deployed for a major charity organisation was a battery of targeting scores updated annually. Implemented in the database hosted by a service provider, the scores are recalculated periodically, and have led to an increase of more than 15% of the ROI of loyaty operations.


Contact us

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